(Online incorporation) Googling Your Name is Money in Your Pocket
By Bobby Dhanoa
It was just yesterday that an old friend of mine got in touch with me by Googling my first and last name. He found all sorts of articles, which mentioned my name, including my own website as #1.
This reminded me of a client I had who was nowhere to be seen when you Googled their name. This was a huge problem since they were 100% referral and many people searched for their company name on the Internet to find their website. It took two months for them to start showing up, but when they did, it was a HUGE money maker for them. Potential customers who had been referred were finally able to find them.
With the pursuit of optimizing a site for certain keywords, so many companies forget to optimize for their own company name.
The Proof is in the Puddin’
A recent study by Nielsen//Net ratings suggest that when web users know the name of a website, they prefer to type in a domain name in the “search box” of Google or Yahoo, rather than typing a domain name into the browser bar.
What does this tell you? Well, it says that if someone has heard of your company, they’re either going to type in your website name or your domain name into the search box and your website better be ready and waiting at the top of the search engines.
Do YOU show up when your name or company name is Googled?
Here’s How You Do it
to search engine optimize (SEO) your company name on your website, here are some tips. (This isn’t an exhaustive list of all that you can do, but it’s enough to get you started.)
** Choose one page on your website to optimize for your company name. It might be your Home page, Contact Us page or About Us page. I recommend your About Us page - it seems that it’s easier and better to talk about you on that page than any other page. Conversely, the Home page should be all about them (What’s In It for me?) - Not about you.
** Add your company name to the ALT tags where possible. ALT tags are the tags that are connected to the images of your website. Search engines don’t index images, so any text on your site that is in the form of an image won’t get indexed. The search engines read the text and the keywords in the ALT tags instead.
** Add your company name to your Meta Tags: namely, Meta titles, Meta description and Meta keywords. A recent study showed that only 34% of Web site owners knew enough to include a simple keyword Meta tag on their website. Therefore, if you add a keyword and properly optimize the rest of your page, you’ll be doing more than 66% of website owners. Of the 34% of owners who DO add Meta data, so many forget to add their company name to the titles, description and keywords! They only remember to add keywords related to their products/services. If YOU remember to do this, think how much further ahead you’ll be…
** Add your company name as a keyword to your chosen page’s body and work it into the content at least 3-4 times. Try to place it one time nearer to the top of the page body. Repeat your company name at the start and end of your paragraphs and near the end of the body. That way, search engines won’t make any mistake about the content since your company name is used repetitively and throughout the content.
** Where possible, include your company name within your hyperlinks. For example on the Home page, you could include the words “Contact XYZ Company” within the hyperlink copy instead of just “Contact Us”.
** Finally be patient. With these steps and ONLY these steps, I helped one company go from not showing up on Google at all, to #1 in Google for their company name.
With the pursuit of optimizing a site for certain keywords, so many companies forget to optimize for their own company name.
For more useful tips & hints, please browse for more information at our website:- www.the20seotools.com www.seo.reprintarticlesite.com
Simple Affiliate Marketing - You Can Earn An Online Income
By dolphin00004
Making money online need not be expensive or difficult to implement. One of the Secrets is to try to have multiple income streams running at any one time so that should one stop working you don’t lose all your income.
Just over 2 years ago I left a well paid job and shortly afterwards due to circumstances had to find a new income quickly. I began to try to make an income online, through sheer luck I soon managed to make enough money each month to cover all my bills. Before I started I knew absolutely nothing about marketing of any kind let alone online marketing. I hadn’t even heard of AdSense until the day before i built my first site!
They say that necessity is the mother of invention, well desperation is the mother of action. I took action and started to generate an online income. Within months I had enough money coming in that I could relax a bit and focus on a long term strategy. It wasn’t easy to get to that stage and it took a lot of hard work. As a result I was determined to share some of the knowledge I gained through making mistakes and perseverance. I created The Income Academy to create an ultra cheap way to share my knowledge with people who wanted to learn how to make an online income.
As I said earlier in this article there are many ways to earn an income online. below I have listed 5 . The thing you need to remember is that it’s not just as simple as making a website then waiting for your money to flood in.
Performing a service for people will always be one of the best ways to create an online income. People like to outsource repetitive or difficult tasks. If you have graphic abilities you could create websites templates. If you can write you could write articles like this one. If you do a good job you’ll soon have regular customers.
Simple Affiliate Marketing. Find a product you like on Clickbank and review it create several articles and post them to website directories.
Create informative websites and add advertising such as AdSense to them.
Producing your own products then adding them to clickbank can be a good way of earning a steady income.
Buy established blogs and join a pay per post service and sell text link adverts.
The above methods are just some of the methods that our members use to earn an income. At the Income Academy we provide you with as much help as you require and many of the tools. Despite what the Gurus will have you believe you don’t need every tool and guide that is released in fact it is possible to start to make a good income without spending more than a few dollars.
Did you find this article useful? For more useful tips & hints, Points to ponder and keep in mind, techniques & insights pertaining to Google Ad sense, Do please browse for more information at our website :-
http://www.adsense-income-exposed.com
http://adsense.reprintarticlesite.com
Your Resource For Incorporating A Business Online
Instruction in Effective Communication
By Dave Griffiths
”The purpose of writing is to create a space in which others can think.” Edward Schlossberg, Author
“According to a variety of opinions, humanity’s Number One fear is public speaking. The Number Two is dying. Does that sound accurate? That means to the typical person, if you go to a funeral, you’re better off showing up dead than delivering the eulogy.” John Steinbeck, Novelist
If you are writing and speaking in public, powerful communication begins and ends with the what — the content. The how will come easier. Once writing training and presentation skills training assist you in gaining power (and you will have confidence because you’ll be an expert) you’ll have no worries writing or speaking in public.
In order to accomplish that, aided by writing skills training, keep in mind the three pillars of effective business communication, written or spoken:
Writing is thinking. Compared to a spontaneous conversation, writing — whether a presentation at a meeting or a report for the boss or a sales proposal — presents you the time to show how smart you are.
Know your audience and your readers. How much do they know already? Are they novices? Do they want to be amused or informed or persuaded? What do you want them to take away from your speech?
Study and rewrite and, when public speaking, practice time and again. If you don’t review your work with care before sending it, or practice the style and delivery of your presentation, you risk looking sloppy and unprofessional. It’s called quality control, without which effective communication is nearly impossible.
Dave Griffiths, Writer
To learn more about my background and how I can help you achieve your goals for more effective communication — including writing skills training, writing seminars, business communication training, and presentation skills training — please go to my website at http://www.davegriffithscommunications.com.
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